Know the Brand

The word Sarafa comes from Sarafa Bazaar, which for over a hundred years has been a renowned jewelers lane in Indore, a lively city located in the central part of India. The shops at Sarafa Bazaar, for decades, have been meeting jewelry needs of people from all walks of life and helped cultivate bonds in the community which have lasted for a lifetime. 

At Sarafa Jewels, our mission is to be part of your journey, celebrations, and milestones. Our goal is to offer beautifully crafted and ethically sourced diamond jewelry that is fairly priced.